Premium paints & coatings
Bring your walls to life
Rich interior emulsions and tough exterior coatings — durable, beautiful finishes trusted across Lebanon.
Why Primo
Paint that performs, color that endures
Every product is engineered for coverage, durability and a flawless finish — so your project looks great and stays that way.
Superior Coverage
High-pigment formulas give rich, even color in fewer coats — saving you time and paint.
Built to Last
Resistant to fading, cracking and moisture, our coatings protect surfaces for years.
Eco & Low Odour
Water-based, low-VOC options that are kinder to your family and the environment.
Our Range
A finish for every surface
Interior, exterior, wood, metal and specialty coatings — all under one trusted brand.
Color Studio
Find your perfect shade
Hundreds of curated colors — from bold statements to calming neutrals. Here's a taste of the Primo palette.
Primo Red
#E63946
Terracotta
#E8746A
Amber
#F0A93B
Olive
#7A8450
Sage
#9CAF88
Teal
#18B0B0
Ocean
#3B7DD8
Indigo
#3B4B8A
Plum
#8A63D2
Charcoal
#2B2D33
Warm Grey
#B8B2A7
Ivory
#F3EDE1
25+
years of
color expertise
color expertise
For Pros & Homeowners
Expert advice, every step of the way
Not sure where to start? Our team helps you choose the right product and color for your project, whether it's a single room or an entire building.
- Free color consultation & matching
- Accurate quantity estimates — no waste
- Wholesale pricing for contractors & painters
- Delivery across Lebanon
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Colors & finishes
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Years in the trade
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Projects painted
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Ready to start your project?
Visit our store or message us on Instagram & WhatsApp for color advice, samples and a free quote.